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Christie's Certified Cinema Re-Seller Network Brings Digital and 3D Movie Experiences to Audiences

CYPRESS, CA – (March 4, 2009) – Christie, a global leader in visual solutions for business, entertainment and industry, is proud to announce the certification of cinema re-sellers American Cinema Equipment, Inc. (Portland, OR), Big Sky Industries (Alpha, NJ), Bruce’s Entertainment & Media Solutions (Castaic, CA), Cinema Equipment & Supplies, Inc. (Miami, FL), CLACO Equipment and Service, Inc. (Salt Lake City, UT), Integrity Entertainment Systems LLC (Niskayuna, NY) and Sonic Equipment Company (Iola, KS).  From coast-to-coast, movie theatres in the United States are making key strategic investments in digital cinema so they can provide audiences with a superior movie viewing experience. Christie’s certified re-seller network is at the forefront of this digital wave, offering their technical service, expertise and Christie’s industry award winning digital cinema projectors to cinema circuits around the country. 

As the world leader with more than 5,500 digital cinema installations worldwide, Christie has the most comprehensive knowledge, expertise and true understanding of the specific needs of exhibitors when they install digital projection technology. Christie has leveraged this expertise by developing the most rigorous and thorough digital cinema training and certification program available today. Under the certification program, re-sellers receive advanced training on all aspects of digital cinema projection, including specific training designed to address the unique operational environments of each installation. Christie’s cinema re-sellers graduate from the program as authorized digital cinema technicians who possess a solid technical background in projector installation, operation, maintenance and servicing. 

“No other projection manufacturer has the depth of experience that we have in wide-scale digital cinema deployments.  We’ve taken this knowledge and shared it with a key group of re-sellers—those who are fully dedicated to ensuring the highest levels of quality and service for their customers,” says Craig Sholder, vice-president of Entertainment Solutions at Christie. 
Sholder adds, “Christie’s cinema re-sellers are key to the growth and popularity of digital cinema. Their second-to-none knowledge and expertise allow cinema circuits to deliver high-quality digital movie content to audiences that define their viewing experience by a large screen, surround sound and crisp, clear, images that deliver impact, arouse an emotion and ultimately, tell a story,” remarks Sholder.

With digital cinema roll-outs sweeping the United States, China, South Korea, Europe, Australia and Canada, the cinema industry is experiencing resurgence in 3D movie releases.  The Christie CP2000 series of projectors offer 2K resolution and Christie Brilliant3D™, helping cinema circuits realize the lowest digital cinema operating costs.  “Audiences are willing to pay premium ticket prices and with increased sales at the concession stand, digital and 3D capable projectors are the best value proposition for theatres,” adds Sholder. “Christie’s cinema re-sellers deliver that value and they will continue to play a pivotal role in driving the growth of digital and 3D cinema,” says Sholder. 

About Christie

Christie, a wholly-owned subsidiary of Ushio, Inc., Japan, (JP:6925), is a leader in visual solutions for world-class organizations, offering diverse applications for business, entertainment, and industry. A leading innovator in film projection since 1929 and a pioneer in digital projection systems since 1979, Christie has established a global reputation as a total service provider and the world's single source manufacturer of a variety of display technologies and solutions.  With the acquisition of Vista Controls Systems, Corp., Christie offers the most complete and advanced solutions for cinema, live venues, control rooms, business presentations, training facilities, 3D and Virtual Reality, simulation and education as well as industrial and government environments.