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PREMIERE Cinema is all Barco in Alabama

Rancho Cordova, CA — October 14, 2008 — Barco, a world leader in visualization and display solutions, is proud to announce that Premiere goes exclusively all Barco for the new 12-plex theatre in Bessemer, Alabama.

President and CEO of PREMIERE Cinema Gary Moore proudly states, “As far as I know, this is the first theatre that does not have a mezzanine and, since we’re all digital and there’s not a film projector in sight, we don’t need one!”

PREMIERE bought a cinema structure that was underway when another company backed out. The beginnings of a mezzanine were in place, but they didn’t finish off the second story. PREMIERE analyzed what was needed to prevent noise and vibration in the auditoriums, so they suspended a platform to hold each projector about ten feet above the floor at the top row of each stadium.

“We invested in a lot of cabling to hook up the power supplies to a central “command center” on the main floor. We thought the public would like to see the inner workings of a digital complex, so we illuminated the single room with black light and positioned windows so moviegoers could look in as they passed by. The technology itself has become quite a draw for customers”, says Moore.

Todd Hoddick, VP of Digital Cinema for Barco, has been very close to Premiere’s full scale deployment: “Premiere has had our digital projectors in one of their Florida theatres for more than a year and has become very interested in pushing the envelope to design cinemas that capitalize on the benefits of digital. Their Tannehill multiplex is the first of many that Premiere plan to inaugurate with Barco and they promise that their Eastern Shore complex that opens next month will represent another, more advanced digital prototype. We commend Gary Moore and his team for their innovations and are very enthusiastic to continue supporting them.”

PREMIERE Cinema, based in Texas, plans to open another 14-plex in Alabama next month. It will be all digital, all Barco, and without a mezzanine as well.

"We have been very satisfied with the Barco products and service and intend to stay with Barco as we move forward digitizing our theatres," says Moore.

About PREMIERE Cinema

PREMIERE is committed to providing the best value and entertainment to our guests day-in and day-out. As a cinema developer and operator, PREMIERE strives to combine thoughtful design elements and quality environment schemes into comfortable and inviting atmospheres, and staff them with friendly and enthusiastic cast and crew members who share your love of movies.

PREMIERE may be one of the largest independent theatre circuits in the U.S., but we still operate with the principles we learned growing up in the movie business: provide better service than expected, ensure the best presentation possible, and always express our heartfelt gratitude to everyone attending. Our mission statement is simple: Do everything possible to make the movie-going experience fun and enjoyable by taking care of every guest personally.

About Barco

Barco, a global technology company, designs and develops visualization products for a variety of selected professional markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and Asia Pacific. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with about 3600 employees worldwide. Barco posted sales of euro 747 million in 2007.

For more information, please contact

Sophie Hautekeete
Press & PR Officer
Barco n.v.

Phone:+32 56 262072
sophie.hautekeete@barco.com